LinkedArmy vs SBL.so
SBL.so is an outreach-as-a-service platform that recruits real LinkedIn users to run campaigns on your behalf. LinkedArmy lets you work from the operator directly so you control the messaging, tools, and targeting yourself. Both use real people — the difference is who's driving.
Control vs convenience. LinkedArmy gives you direct access to a real operator's profile — you run your own campaigns with your own tools. SBL.so manages the outreach for you via AI and the account owner. LinkedArmy is cheaper (from $45/mo, no platform fee) and gives full control. SBL is more hands-off but costs more and limits your customisation.
Side by side
| LinkedArmy | SBL.so | |
|---|---|---|
| Model | Hire the operator — you control outreach | Fractional SDR — the account owner runs outreach for you |
| Account type | Real accounts from real professionals | Real accounts from real professionals |
| Who sends messages | You (or your team) — full control over messaging | The account owner, guided by AI + your campaign brief |
| Automation tools | Any Chrome tool — Dripify, Expandi, Linked Helper, etc. | SBL's built-in AI platform handles messaging |
| Message customisation | Full control — write and edit every message yourself | AI-generated with 95-99% automation; limited manual control |
| Pricing (per account) | $45-110/mo — hire the operator only | From $35/mo per profile + $99-189/mo platform fee |
| Sales Navigator | Available on selected operators | Not specified |
| Anti-detect browser | Secure session with dedicated residential proxy | Not needed — owner uses their own device |
| Ramp-up time | Instant — operators are established and ready | 3-week warm-up ramp (20 → 50 → full capacity) |
| Best for | Teams who want to control their own LinkedIn outreach | Teams who want outreach fully managed for them |
When to choose LinkedArmy
Choose LinkedArmy when your team already knows how to run LinkedIn outreach and just needs more operators. You get direct browser access, use your preferred automation tools, write your own messages, and iterate on campaigns in real-time. No middleman, no AI writing messages you haven't approved, and no platform fee on top.
When to choose SBL.so
Choose SBL when you want LinkedIn outreach fully managed. You provide a campaign brief, SBL's AI handles the messaging, and the account owner executes from their own device. This works for teams without outreach expertise or those who want zero operational overhead — but you sacrifice control over messaging, targeting adjustments, and tool choice.
The control trade-off
SBL's AI handles 95-99% of conversations automatically. That's convenient, but it means you don't control what gets said to your prospects. If your outreach requires nuanced, personalised messaging — or if you've invested in your own sequences and templates — LinkedArmylets you run exactly the campaigns you've built, across additional operators, with no AI filter between you and the prospect.
Cost comparison
For 5 LinkedIn operators, LinkedArmy costs $225-550/month total (just the operators, no platform fee). SBL costs $175-250/month in profile fees plus a $99-189/month platform fee — $274-439/month total. With LinkedArmy there's no platform fee, pricing is predictable, and you can use any automation tool you already pay for.
FAQs
What's the difference between hiring an operator and a fractional SDR?
When you hire a LinkedIn operator on LinkedArmy, you get a browser session and full control — you write the messages, pick the targets, and run your automation tools. With SBL.so, the account owner runs the outreach on your behalf using SBL's AI platform. You provide the campaign brief, and they execute. It's the difference between driving the car yourself and hiring a driver.
Which is cheaper?
LinkedArmy has no platform fee — you pay only for the operators, from $45/month each. SBL.so charges $35+/month per profile plus a $99-189/month platform fee. For a 5-operator setup, LinkedArmy runs $225-550/month total with no platform fee, while SBL adds its $99-189/month platform fee on top of $175+/month in profile fees. LinkedArmy keeps pricing predictable and lets you use any automation tool you like.
Which gives me more control over messaging?
LinkedArmy. You have full access to the browser session, so you write every message, customise every connection request, and adjust campaigns in real-time. With SBL.so, an AI handles 95-99% of conversations — you set the brief, but you don't control individual messages.
Is SBL.so safer because the owner runs outreach from their own device?
SBL's model avoids anti-detect browsers by having the account owner use their own device, which is a legitimate safety advantage. However, LinkedArmy's secure-session approach with residential proxies also achieves a 0% restriction rate. Both models work — the question is whether you want control (LinkedArmy) or hands-off managed outreach (SBL).
Can I switch from SBL.so to LinkedArmy?
Yes. If you've been using SBL and want more control over messaging, targeting, or automation tools, LinkedArmy gives you direct operator access. You can use any automation tool you prefer, write your own messages, and adjust campaigns without waiting for a third party.
Want control over your LinkedIn outreach?
Work from operators directly. Use your own tools. Write your own messages. From $45/month.